I am an applied microeconomist with a research agenda revolving around consumer behavior, industrial organization, resource economics, and regional economic development. Methodologically, I am an experimentalist: my research relies heavily on primary data collection—surveys, sensory analysis, and behavioral experiments—rather than purely secondary data. This places me within a distinct tradition in applied economics that emphasizes controlled behavioral investigation. My intellectual foundations run through Washington State University (McCluskey, Winfree) and connect to the Coasean property rights tradition through collaborations with Jason Shogren and others. I blend theoretical sophistication—externality modeling, bargaining theory, information economics—with practical applications addressing real-world market and policy problems, with particular expertise in food and beverage industries and rural economic development. My research clusters into four categories: Information Economics and Consumer Behavior, Resource Economics and Sustainability, Political Economy and Regional Development, and the Scholarship of Teaching and Learning.